A successful logo can’t be just creative or clever, Because it’s the most important guest at the party. It must perform and behave well no matter what.
It is a tricky balancing act, but one that can be achieved. All you have to do is consider what makes a logo effective. Make sure your design has these guidelines.
So what is a logo? It’s slang for logotype, which usually refers to a company signature or mark. It derives from the Greek, logos, or word.
1 Keep It Simple
The “too busy” logo is a roadblock to communication, so don’t crowd it with stuff: colors, 4 random images, and fonts. It’s so easy to get carried away, but you’ll create a stronger image with fewer pieces.
Fine lines make lovely illustrations but poor logos because 1) they’re difficult to see, and 2) a fine line will often break up or even disappear when reproduced.
Go to this website. So funny. www.makemylogobiggercream.com I wish I had thought of this.
2 It Is Bold
Fine lines make lovely illustrations but poor logos because 1) they’re difficult to see, and 2) a fine line will often break up or even disappear when reproduced.
3 It is Scalable
This one is often overlooked by designers who make presentations on large format paper: The logo that looks great at billboard size must also work on a business card, or even a collateral piece like a pen.
4 It Is Appropriate
This seems like common sense, but in the throes of artistic rapture, common sense often goes out the window. If you’re designing for a logo for a chiropractor, you’re not going to use an image like a plane or a bus are you?
5 It Is Memorable
Don’t settle for the ordinary (let other companies be ordinary). Your company is unique—that is, it has a distinctive culture and market presence; capture this intelligently and thoughtfully.
Avoid Too Trendy Typefaces
Often when you use crazy typefaces you can loose people fast, because they’re too hard to read or it will go out of style in the next few years. Keep with the typefaces you have on your computer, if you can’t afford to pay someone to design a logo.
Design Logo and Name as a Unit
If the company name will be part of the design—especially popular on signage—look for ways to integrate the two.
Okay there’s my 2 cents for the day!
){kind=link}